Has your company been creating content on Instagram Stories? They are easier than ever to put together, complete with music, links to products and other creative additions to easy-to-shoot smartphone video. I took a look at what some FGIA members have recently put out on Instagram Stories to share what interesting, engaging content is already out there – and how your company can take inspiration from these social media superheroes. Let’s take a look.SolatubeThis Story shows a unique application of the company’s product. It’s nice...

Last month’s FGIA Virtual Summer Conference was a success thanks to a slate of excellent speakers and productive committee meetings. FGIA Marketing was glad to see a ton of coverage of the event by industry media. See below for a recap of the takeaways from the conference by the magazines we look to in order to stay informed about the fenestration and glazing industry.https://twitter.com/dwmmag/status/1534279052420337670https://twitter.com/USGlass/status/1534988752849977350https://twitter.com/RetrofitMag/status/1536349753323266050https://twitter.com/FenestrationRev/status/1534172528838598658https://twitter.com/GlassCanadaMag/status/1534923195278581760https://twitter.com/WindowDoorMag/status/1536678934011682816Missed the conference? Don’t worry! You can read highlights on Twitter by viewing all tweets with the hashtag #FGIAconf.Registration for the FGIA...

It’s time once again for another round of FGIA Marketing Recommends, in which the three team members of the FGIA Marketing Department serve as your personal guides through what we are getting a lot out of in the world of social media, design and other marketing needs. The three of us have curated several tools and resources from which we’ve gained insight – plus some fun stuff, too. Take a look at our recommendations for this summer and see what you can bring back to...

Does your company want to roll out a new product or service? You can use social media to help launch that, with a weeklong online campaign. FGIA does this each year during Window Safety Week, an important annual industry initiative. Companies like PGT use it to promote their tips about hurricane protection and preparedness each June during the start of hurricane season. Creating a campaign around a single issue or product takes some work up front, but it can be satisfying to watch that upfront...

Twitter has been in the news a lot lately, mostly thanks to Elon Musk’s recent moves toward becoming a large part of the company, if not its owner. His influence may be felt there already – like his campaign to get an “edit” button added to tweets. Twitter is also testing a couple other features like “downvotes” and “unmentioning” accounts. Read on for more Twitter news – plus a bonus Instagram tip.Editing TweetsAfter years of users asking for it, an “edit” button for Twitter might...

As I write this, it is snowing outside my window in the Mid Ohio Valley. It’s March, which means it is still technically winter, but we can see warmer weather on the horizon. As spring arrives, it is an important reminder to keep an eye on young children near open windows, which can be dangerous if they are not properly supervised. Luckily, the Window Safety Task Force shares resources and tips each spring to commemorate Window Safety Week, the first full week of April each...

This Valentines Day, FGIA is loving all the charitable work its members are doing in their local communities. If it feels strange to brag about your good deeds on social media, reframe that narrative: Consider it your chance to show your company’s commitment to improving the well-being of others and a way to challenge your competitors to step up and do the same. I scoped out social media to see what FGIA members have been up to lately in their efforts to not only meet...

Last month, I talked about my three New Year’s resolutions for better social media content and planning in 2022. Now, I would like to do a deeper dive into one of them: Planning ahead. Recently, I set aside a couple of hours to do some things that will make my entire next year easier, and I want to share my strategies.I will be honest: The work ahead takes time and can feel a little like data entry, but trust me, it is well worth doing...

It seems impossible, but we are about to close the books on 2021. End of year is always a good time to reassess goals and strategies whether that means personally or professionally, and it’s important to take stock of what worked – and what didn’t – in order to make plans for the coming year. Below are my three New Year’s resolutions for FGIA’s social media channels for 2022, which include planning ahead, growing FGIA’s network and making good use of the tools I currently...

As we continue to navigate our lives during the pandemic, our work lives continue to be disrupted in ways big and small. Are you and your co-workers back in the office now, or has your company decided to wait until 2022? Maybe your company has chosen to bring in only part of your team on certain days. Regardless, it’s safe to say that as 2021 comes to a close, many of us don’t have the luxury of getting the usual group photo for the annual...